Work in progress, notes and thoughts
This a work in progress post. We are currently working on the brand design for Akron-Hellas. We started from scratch in order to provide a corporate visual identity that reflects the value of the company, their know-how and their potential. This is the final logo in two of its basic forms. The concept behind the logo will be applied to all aspects that cover the brand's applications. Read below for more.
Tomorrow the annual Navigator Maritime Conference will take place in Athenaeum Intercontinental in Athens. Since 2001 it is one of the most distinguished events of the Greek Shipping Community and it was the first one organized under private initiative in Greece. Each year attracts more than 400 prominent personalities from the Greek and international shipping community (Ship Owners, CEO, Executive Directors, General Managers, Operations/Technical/Supply/Crew Managers, Environmental Experts and others). In 2011 we designed the brand identity of the conference, that spans from the main event poster to magazine and newspaper ads, website banners and other applications. We also created a dedicated microsite that acts like a central hub for the event. This year we are continuing are cooperation with Navigator ltd. and we designed again both the brand and the conference website. You can take a look at the presentation of the microsite on our portfolio, or visit it directly. Until the full presentation of the brand design you can take a look at the official poster for this year below.
This is our new blog, here you will find an inside view of our work in progress, a backstage view on finished works but also some notes and thoughts on related and in some cases not so related subjects. I hope you'll find it interesting!